Digital Media Unit 1 and 6

 4 (a) Explain the difference between a conglomerate and an independent company. Use examples to support your answer. (4 marks) A conglomerate is a company or organisation that is made up of other businesses called subsidiaries. For example, Disney, as Disney owns companies such as Marvel and Pixar. An independent company however, does not have the benefits of being conglomerate and cannot use vertical integration due to it not having any subsidiaries. Independent companies will have to rely on joint ventures, meaning that the company will work with another company with mutual benefits.

 Objectives: - Target audience targets people of all ages and genders. - Sponsored by energy drink 'Blast Race'.

- Outline objectives: Use brief as reference throughout. - Do not directly repeat brief: this does not discuss the objectives. - No key terms, e.g. folksonomy, wikinomics, web 2.0 - Lack of creative content: vaguely explained. I must explain my ideas in detail. - 

 1) A) - You can communicate with people across the world - You can produce, distribute and consume media products on a global scale - Provides access to new cultures. b) Marshall McLuhan's global village theory can be contradicted through the existence of cyberbullying. in his boom the 'understanding media: The Extensions of Man' (1964) suggested that one day we would live in a 'global village' where owing to advancements in technology we would be more interconnected with each other. Although this may be true, the effects could be negative therefore going against his theory. 2) - YouTube: YouTube has allowed content creators such as Vanoss Gaming to create and upload videos, for example, "Gmod Prop hunt - Scream edition". Youtube contains features that allow creators to upload videos to their platform which then also gives viewers the ability to leave comments on said videos. - Instagram: Instagram provides features for users to post images and videos wit...

 1) Identify one way technology can be used to access social media. 

First paragraph (Introduction) - Must include consideration of the bullet points. (Cannot pass without considering bullet points. Extra things not shown on bullet points should be included for higher marks). - Always have to start off showing the examiner that we understand the objective of the campaign. - Need to state that you must prepare for campaign 6 months in advance of it's release. - Twitter is a good example of a social media page to promote campaign: large audience using Twitter. - After reading brief, consider who you would follow: Do they relate to the brief? Local news and radio stations? - Tagging relevant accounts and using relevant hashtags, promote campaign through social media posts. - folksonomy (A user generated system of classifying and organising online content into categories, e.g. hashtags). - Must set yourself goals, e.g. how many likes? how many shares / reposts? Paragraph 2 - Use another social media page as an example. Show examiner that you understand ...