Digital Media Unit 1 and 6

  What social class reads Take a Break? Social grade C1, C2 or D What type of companies do you think Bauer Media send their press packs to get them to advertise in Take a Break? Cheap shops - Aldi, Wish, Argos, Claires, Shein Hollyoaks Age group: 16-30 Why? - sex, drama, romance, young people What companies would advertise on commercial breaks? - perfume ads, jewellery ads Exam questions: Use Fig. 1 and your own knowledge to answer the following questions. 1 (a) (i) Identify three interpretations that can be made about the relationship between social grade and streaming services. 1: Social grade C1 uses Netflix more than Now TV 2: Social grade C2 uses Now TV more than Netflix 3: Social grade D uses Netflix more than Amazon (ii) Netflix is used less by Social grade C2 than Now TV because the C2 social grade are skilled manual workers. (b) (i)  1: Household size 4 uses the streaming services more that household size 3. 2: Household  3 uses Now TV less than household size 4 ...

i nterpretations: Understand it and explain\

Key terms: PAMCo - Newspapers, magazines, online publications, graphic novel, comic RAJAR - Radio Joint Audience Research BARB - Broadcasters Audience Research Board, Online TV

What does the term media effects mean? Media effects is the term used to show the effects of the media on the public. Can be a negative or positive effect on the audience. What is a media regulator? When a type of media is reviewed and assessed based on its content and is given an age rating Full names of regulators: Advertising standards authority,

 Copyright is a set of rights through which writers, visual artists, filmmakers, musicians and other types of creators can control the use of their work and get paid for it. Copyright grants the owner the exclusive right to copy, issue, rent, lend, perform, show and communicate and adapt their work. The internet has enabled mass scale copying which has challenged the copyright law. I have used several songs to use as audios for video edits and then posted them on youtube. I received several emails from youtube saying my video got taken down and copyright claimed.

 ASA - Advertising standards authority - regulates adverts on TV, Radio and Film, BBFC - British board of film classification - regulates film age ratings and music videos Ofcom - Office of communications - regulates complaints on radio and TV programmes IPSO - Independent press standards organisation - regulates prints, magazines, newspapers, and social media news. PEGI - Pan European Germany information - Regulates game age ratings  Livingstone and Lund think the needs of a citizen (moral and ethical) are in conflict with the needs of the consumer, because protection, can limit freedom. Personally I believe as a citizen, it is not necessary for us as the public to know about Boris Johnson' s personal life.   Examples of games effecting the people who play it: - GTA online - Fallout: New Vegas

 What is the difference between passive and active audience theories? - Passive suggests the audience is not paying attention and absorbs all information they get - Active audience understands the media and use it for their own purposes.  What media effects theory is Stuart Hall? - encoding and decoding What media effects theory is by Henry Jenkins? - Fandom, media products and forums used for entertainment.

Audiences have developed relationships with media products to the extent that they add to the meaning of the product through an immerse relationship. Fandom refers to a particular organised an motivated audience of a certain media producer franchise Forums for fandoms: Reddit, Tumblr, Twitter, video games e.g. danganronpa, genshin impact, call of duty, dead by daylight Subcultures: Emo, goth, punk, alternative, hipsters End of the traditional audience The nature of the traditional 'audience' has changed because of digital tech - audiences communiate with the media.

Preferred reading - an audience generally accepts the dominant viewpoint of the story (dominant ideology - values and beliefs). We know products are mediated - careful selection to encourage audience to think a certain thing. Negotiated reading - Where the ideology of producer's message is agreed with in general, although the message is negotiated or picked apart by the audience, and they may disagree with certain aspects. Oppositional reading - Where the producer's message is understood, but the audience disagrees with the ideological perspective in every respect. - This magazine shows negative representation towards masculinity and male body image.

 Example of a media theory - hypodermic syringe theory Desensitisation - becoming numb to a media product until it has no effect on the person. Moral panic - A mass movement generated by the media to spread negative information on a group or individual. controversial media products - Facebook, Instagram, Squid game, GTA

What is technological convergence? Technological convergence: the coming together of different technologies into one device. How do black box devices link to technological convergence? black box devices have several devices built in. LO6 'Media Effects' recap: The ethical impact that temporary media products have on their target audiences. (cultivation theory) (passive audience theory) Racism in media: - Fresh prince of bel air - POC stereotypes in video games - Muslim terrorist stereotypes Representation of women - Laura Mulvey (1975) Theory: Women are objectified in the media.