Digital Media Unit 1 and 6

  Camera work in media products: Zelda: Breath of the Wild The Legend of Zelda: Breath of the wild has many different kinds of camera movements, framing, angles and shot types. The cutscenes in the game progressively become more intense because they are the protagonist's flashbacks as he regains his memory throughout the game. As the cutscenes become more intense, the camera work changes throughout and slowly adapts to fit the atmosphere. In this cutscene after winning a boss battle (showcasing an ally of the protagonist), the camerawork is done to make the characters appear strong and powerful. In this section of the cutscene is a low angle shot to establish her power after victory in battle. This section is also a tilt shot; the camera moves from down to up slowly to show dominance.

Introduction Product: Dead by Daylight Release date: 14 June 2016 Target audience: Horror fans Some representations in dead by daylight can be argued as stereotypical as some of the killers and survivors come from different backgrounds; these representations are seen in the game and the characters' lore. Para 1 Representation theory 1: Manuel Alvarado (1987) Racial representation. Mise-en-scene: Characters (antagonists). Characters from different ethnic backgrounds - portrayed as dangerous, some antagonists pitied by audience because of the lore. Para 2 Laura Mulvey (1975) Male Gaze - Women objectified. Some killers (the female killers more often than the male killers) are sexualised by their character design. Female killers example - The Spirit, The Artist. Male killer examples - The Trickster. Para 3 Stuart Hall (1997) preferred meaning. When a producer of some kind tries to 'fix' the meaning of a representation in a 'preferred meaning', it is usually to stereotyp...

Mise-en-scene Mise en scene means 'placing in the scene'. In Film, it refers to everything shown on screen. The concept was pioneered by writers at Cahiers du Cinema . Mise-en-scene elements: - Location/setting: Country/village/city etc. - Props: Actors use. - Staging: Position of people - Lighting - Acting/performance - Costume and makeup Protagonist: Main character Antagonist: Villain Role Reversal: Reversing stereotypes, for example: Women are stronger, men are weaker.

 1) a) Upper middle class, middle middle class, lower middle class. b) The Sun - The Sun would be suitable to advertise because 22.9% of social grade C2DE prefer reading The Sun over the other publications. Daily Mail - 13.2% of social grade ABC1 prefer reading the Daily Mail over the other publications. 2) a) broadcasters audience research board ii) BARB'S role is to find out more about the audience, for example, gender, age, sexual orientation, hobbies and interests. b) Soap drama c) The BBC can use this data to shape its promotional media because they will know what to present more often on TV. 3) The data can be used to show an audience researcher that Channel 4 and BBC1 are both targeting different audiences with their programmes. BBC1 have a bigger audience on soap dramas whereas Channel 4 have a range of genres being broadcasted. It can be argued that BBC1 has a larger audience than Channel 4, because BBC1 cater for the largest audience that prefer a specific genre, whereas ...

 The question for LO3 content will always be question 6 or 7.  Has a start next to it because knowledge on theory and spelling is tested. 12 - 16 marks mise en scène   - props used in film / TV production  there are three theoretical concepts we need to understand in relation to the 12-16 mark essay question in the unit 1 exam that tests our understanding of LO3 Production Techniques and how hey create meanings for audiences. Genre - Conventions and how genres are used by media institutions. Narrative - How stories are structured. Representation - Mediation ( re-representation) of age, sexuality, gender, class, ethnicity, class, regional identity and understanding of stereotypes. An extract of a TV episode/program or extract from film

 What does a media audience research organisation do?  They find out information about their audience, for example, their gender, interests, hobbies. Name the three main research organisations - RAJAR, BARB, PAMco RAJAR - radio joint audience research BARB - broadcasters audience research board PAMco - audience measurement for publishers Tuesday 11th jan, 1pm - Unit 1 exam

 1) (a) Identify three interpretations that can be made about the methods used by consumers to access published media material. 1 - Majority of the public access published media material via print 2 - 64% of the public access it from their mobile phones 3 - 41% access it from their desktop (ii) 67%. Majority of people prefer to access published media via print. b) People use the tablet less than their mobile phones because it is easier to access for people to transport.