Digital Media Unit 1 and 6

According to commentator alka marwaha (2009), watching TV is increasingly being integrated with social networking, via screens such as the smart TV, smartphones, tablets and laptops. This allows people to watch TV, films and online videos and chat about them together regardless fo their geographic location.  An example of a time where i have used a social media platform and second screening is when a content creator publicly live streamed on YouTube, and premiered their new song. Because it was a live streamed premiere, there is a live chat option on YouTube: this gives access to viewers to publicly chat in real time with the other viewers. After the premiere, it was left on YouTube as a regularly uploaded video: The live chat can still be viewed when rewatching the video now as it has been recorded. When the video timeline has moved, the live chat will also play back. Because the video has been left on YouTube as a regular upload, there is also a regular comment section (this one ...

Web 2.0: Interactive websites Wikinomics: how the internet and other kinds of technology have changed. Prosumer: Someone who creates media and consumes media products. UGC: User generated content Convergence culture: Participatory culture: Audience now vital to media economies.

 1 (a) Identify three advantages of globalisation in the internet age. - Can find people with similar interests. - Sharing of technology information. - Financing personnel and generational funding. (b) Explain one way that using social media could be seen to contradict the concept of the global village. Political disagreements. 2  Explain two ways that online technologies have allowed consumers to create new media products. Use examples to support your answer.

Music: GHOST - Uncanny Uncanny, a song by GHOST (a Vocaloid music producer), was posted on YouTube the 22nd of September, 2022. Considering that the song officially went public a day ago, the song has received 60k views. Because of how early the song was released, I will be using another song by GHOST to describe how their work is advertised. Again, because of how new this song is, the song has not received as much recognition as their other songs. However, GHOST usually initiates their creative campaigns by first posting their brand new content onto YouTube: It will later be available to listen to on platforms such as Sound Cloud, Spotify and Apple Music. GHOST often experiences issues with licensing, due to them being a Vocaloid music producer using several voice banks that all have their own individual laws on licensing. They are often cautious about where to post their songs, as they may receive copyright strikes and will fall into legal trouble with vocal synth companies. After po...

Develop a marketing campaign for the launch of My Life TV that includes the use of social media channels. In your campaign, you must include the following aspects: • Key activities and content as part of the campaign. • Main advertising and marketing channels that will target your audience to make them aware of the new station. • Legal and ethical considerations. In this essay, I am going to explain how to create a marketing campaign that includes the use of social media channels to promote the campaign as a whole, while taking a broad range of legal and ethical issues into consideration. The brief states that My Life TV launches in December; From my own understanding of social media campaigns, I must start the marketing across social media platforms 6 months before the television station officially launches (this means that the campaign must start in June). 

USP : Unique selling point - The aspects of a product that makes it standout from competitors. UGC : User generated content - The media content made by prosumers in the digital age. Folksonomy :  Basically a system of sharing of ideas across an online community. Achieved through geo-tagging, sharing, tagging. (folk - community, taxonomy - system so it is a portmanteau). Social media metrics/measurement : analysis of the number of people accessing posts - e.g. using tools such as Sprout Social. Social media aggregation : Using online tools (such as Hootsuite) - to pull together your online content so it is released across different social media to maximise the message you are sending.                           Examples of social media platforms that use metrics/measurement: - Instagram - TikTok - Tagboxx Social media sales funnel - A marketing funnel is a path that your customers or potential audience travel throu...

 - IPSO - ASA - WWC - OFCOM - PEGI  Regulation (data protection act, self-regulation, freedom of speech versa inciting hate speech, injunctions, ISP role). Role of regulatory bodies (Independent Press Standards Organisation (IPSO) Ofcom) in production of online content. Personnel and sharing of online complaints (staff complaints on social media) (You cannot bad mouth colleagues or divulge any information about the company).

1 (a) Identify three possible problems media producers might face when using Twitter to market a digital media product. - They may encounter trolls because of their competitors. - Might receive negative publicity. - Tweet may not be read due to the amount of posts on Twitter. (b) Explain one way that social media has contributed to a change in the way music is distributed. Long tail theory - niche music can be recommended to listeners based on their music taste. (c) Explain two ways that social media can be linked to the change between the digital and traditional global distribution of media products. - 

 1 (a) Online collaboration is one of the key reasons that media professionals use social media channels. Identify three other reasons that media professionals use social media channels. 1) Crowdfunding 2) Crowdsourcing 3) Advertising on social media other examples: trendsetting, distribution (b) Explain why one of the reasons outlined in 1(a) is beneficial for media professionals. Use examples to support your answer. Crowdfunding is beneficial for media professionals because crowdfunding projects are allowing creative users to gain funding to start projects thats they would never have been able to do previously. An example if this would be a campaign on kickstarter such as the Exploding Kittens that gained over 8 million dollars. 2  Identify and explain two examples of how social media tools have allowed media professionals to collaborate. Use examples to support your answer. 1) Social media tools such as Youtube has allowed various music artists that produce a similar genre ...

Professional:  - Can find people to hire. - Fiverr Personal:  - Can find people with similar interests. Positives: Sharing of technology information Financing personel and generational funding Crowd funded projects: Kickstarter example of successful campaign: Exploding kittens: raised $8,782,571 GoFundMe: No.1 Fundraising Platform for Crowdfunding Ko-fi | Accept Donations and Memberships. No Fees! Web-utopianism: - Web Utopians: those who see online and social media technologies as a benefit to society. Media theorist David Gauntlett is a web utopian and believes that the geographical boundaries  are non-existent thanks to social media and connectivity Connectivity of ideas? - Digital trendsetting: PewDiePie - Collaborative production: Cloud9 - Online UGC content: Spotify - Video games: NRG - Virtual environments: VR Chat - Tutorials Sharing of technology? Howard Rheingold (1991) foresaw the sharing of technology, software, ideas and content and termed the phrase electron...