Digital Media Unit 1 and 6

Advertising: Promoting a product Distribution: making the product available and getting it to the audience

 minimum: what is synergy?  Maximising success through horizontal integration. stretch: you can target the specific target audience challenge: Disney - Disney owns Marvel - Disney owns several channels such as Disney Channel, Disney XD etc. - 

  For question 1, I need to give an example of horizontal integration. I explained the meaning of both horizontal and vertical integration, but only gave an example of vertical integration. For question 1b, I need to give a second answer.

 Pass Merit Distinction Identify - Pass Explain - Merit Discuss, analyse, evaluate - Distinction Examples from real media

 1) 1 Advantage: can control how marketing of the product works.       2nd advantage: you don't have to pay anyone to advertise. 2) 1: top quality equiptment.     2: Have to pay to advertise.

 

  Who are Warp Films? Where are they based? Warp Films is an independent film and television production company based in Sheffield and London, UK. Who did they work with to produce the film? A conglomerate company (owned by Disney) called New Regency Productions has worked together with Warp Films to create the 2021 film "Everybody's Talking About Jamie".

1) Commercial TV channel: Cartoon Network - Types of programme? Animated, comedy, kids entertainment, - Mainly entertainment - Target audience: Kids. - The Amazing World Of Gumball, Teen Titans Go, Adventure Time 2) Master chef, BBC weather, BBC news. There is clear evidence of   PSB remit - News channel targeted at all audiences

Synergy: Maximising success through horizontal integration. distribution - making something - production channel used to                                                                                                                                reach audience Vertical integration: When a company controls production, distribution and exchange Horizontal integration: When a company can promote across different media subsidiaries Commercial company: objective is making profit Public service company: funded by public money - e.g. the TV licence fee - BBC (and C4 have some PSB funding).  BBC remit: inform, educate and entertain. All audiences are targeted. Joint Venture...

Key terms: -  Conglomerate -  USP - Independent companies - Subsidiary

 Definitions -  Conglomerate: Smaller companies owned by bigger companies Independent:isn't owned by any other company 3 media conglomerates: - Disney - Comcast - Sony

 

     types of company: Conglomerate - large organisation that owns smaller  companies (subsidiaries) independent - is free from conglomerate ownership 

 

We call these media sectors - these are the main areas that the media operates within - magazines - newspapers - tv - games - film - web based/social media -radio and music

  Y12 Mandatory exam and coursework units Unit 1: Media products and audiences LO1 - LO6 Unit 2: Pre-production and planning LO1 - LO4 Unit 3: Create a media product LO1 - LO4 Unit 1 breakdown of Learning outcomes: LO1 - Media industries and ownership LO2 -Analysis of micro elements and macro theory LO4 - media research organisations and data analysis LO5 - Research skills (primary, secondary) LO6 - Media regulation and media effects theory