Retrieval from LO4/5

 What does a media audience research organisation do? 

They find out information about their audience, for example, their gender, interests, hobbies.


Name the three main research organisations -

RAJAR, BARB, PAMco

RAJAR - radio joint audience research

BARB - broadcasters audience research board

PAMco - audience measurement for publishers


Tuesday 11th jan, 1pm - Unit 1 exam

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