Unit 6: Exam Question

Develop a marketing campaign for the launch of My Life TV that includes the use of social media channels.

In your campaign, you must include the following aspects:

• Key activities and content as part of the campaign.

• Main advertising and marketing channels that will target your audience to make them aware of the new station.

• Legal and ethical considerations.


In this essay, I am going to explain how to create a marketing campaign that includes the use of social media channels to promote the campaign as a whole, while taking a broad range of legal and ethical issues into consideration.

The brief states that My Life TV launches in December; From my own understanding of social media campaigns, I must start the marketing across social media platforms 6 months before the television station officially launches (this means that the campaign must start in June). 




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