LO2: Advertising an Distribution Case Study



Comments

Post a Comment

Popular posts from this blog

Unit 6 practice exam questions

 1 (a) Identify three advantages of globalisation in the internet age. - Can find people with similar interests. - Sharing of technology information. - Financing personnel and generational funding. (b) Explain one way that using social media could be seen to contradict the concept of the global village. Political disagreements. 2  Explain two ways that online technologies have allowed consumers to create new media products. Use examples to support your answer.
Read more

L06: Media effects and regulation

Image
 To evaluate the ethical impact that temporary media products have on their target audiences. Newspaper articles that watchdog groups were concerned about: The BBC blames the game DDLC for suicide of a 15 year old. Articles from big companies such as the BBC can be very convincing for the audience. "Video game Doki Doki Literature Club starts as a high school dating game. But it has suicide "as a main feature", a coroner has warned. An inquest will be held in to the death of 15-year-old called Ben Walmsley from Bury, whose father said the game "dragged" his son in." - BBC news article The article states that a father of a 15 year old boy blames the game for driving his son to suicide despite the game giving a warning for the theme of suicide.  Another article that explains the BBC's article shows 2 quotes from parents who's children had committed suicide blaming the game. The article itself explains how the game had given players several warnings f...
Read more

Unit 6: Exam Question

Develop a marketing campaign for the launch of My Life TV that includes the use of social media channels. In your campaign, you must include the following aspects: • Key activities and content as part of the campaign. • Main advertising and marketing channels that will target your audience to make them aware of the new station. • Legal and ethical considerations. In this essay, I am going to explain how to create a marketing campaign that includes the use of social media channels to promote the campaign as a whole, while taking a broad range of legal and ethical issues into consideration. The brief states that My Life TV launches in December; From my own understanding of social media campaigns, I must start the marketing across social media platforms 6 months before the television station officially launches (this means that the campaign must start in June). 
Read more