Glossary

Synergy: Maximising success through horizontal integration.


distribution - making something - production channel used to                                                                                                                                reach audience


Vertical integration: When a company controls production, distribution and exchange


Horizontal integration: When a company can promote across different media subsidiaries


Commercial company: objective is making profit


Public service company: funded by public money - e.g. the TV licence fee - BBC (and C4 have some PSB funding). 

BBC remit: inform, educate and entertain.

All audiences are targeted.


Joint Venture: when a company works with another company and it is mutually beneficial.


Technological convergence: the coming together of different technologies into one device.


black box device; a device, such as a smartphone, that allows the audience to access a range of services.


digital native: 


technophobe: someone afraid of technology


technophile: someone who loves technology


Web 1.0 - not interactive

Web 2.0 - interactive

Web 3.0 - semantic

Web 4.0 - A.I


Unit 6 glossary

passive audience / hypodermic syringe: Take everything the media has to say on board. Believes everything in the media. In 1940s/50s, the mass media were perceived as an extreme influence towards audiences adapted behaviour.

active audience: They challenge ideas that a passive audience would believe.

Cultivation theory: by repetitive viewing of violent images the audience may become immune towards negative and/or violent representations (desensitisation

Mean World Syndrome: The more we watch news reports and documentari).es that show the world is bad, the more we believe it.

Hypodermic syringe - implies that media has a negative impact.

Demonising groups - ethnic/youth folk devils: Alvarado (1987) - ethnicity 'exotic, dangerous, humourous, pitied'

Turton (2014) - hooligans, trouble causers, black and asian boys.

Subculture: A group, e.g. skaters, emos, hipsters, ravers

Prosumer: Someone who creates media and consumes media. Links to wikinomics

Synonym: A word that has the same meaning as another word.

Audience research organisations: Companies that research audience preferences.

Mass audience: Large audience with similar interests and values

Mainstream audience: audience that follow well known / popular trends

Niche: Small specific audience.  

keywords: Alternative, Independent


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