do now - 6/10/2021

 1) What is Web 2.0?

Interactive.

2)  What is ATL advertising?

Above the line advertising. Advertisements that can be seen by the mass public.

3) What is below the line advertising?

personalised advertising, for example, cookies.

Comments

Post a Comment

Popular posts from this blog

Unit 6 practice exam questions

 1 (a) Identify three advantages of globalisation in the internet age. - Can find people with similar interests. - Sharing of technology information. - Financing personnel and generational funding. (b) Explain one way that using social media could be seen to contradict the concept of the global village. Political disagreements. 2  Explain two ways that online technologies have allowed consumers to create new media products. Use examples to support your answer.
Read more

L06: Media effects and regulation

Image
 To evaluate the ethical impact that temporary media products have on their target audiences. Newspaper articles that watchdog groups were concerned about: The BBC blames the game DDLC for suicide of a 15 year old. Articles from big companies such as the BBC can be very convincing for the audience. "Video game Doki Doki Literature Club starts as a high school dating game. But it has suicide "as a main feature", a coroner has warned. An inquest will be held in to the death of 15-year-old called Ben Walmsley from Bury, whose father said the game "dragged" his son in." - BBC news article The article states that a father of a 15 year old boy blames the game for driving his son to suicide despite the game giving a warning for the theme of suicide.  Another article that explains the BBC's article shows 2 quotes from parents who's children had committed suicide blaming the game. The article itself explains how the game had given players several warnings f...
Read more

Unit 6: Exam Question

Develop a marketing campaign for the launch of My Life TV that includes the use of social media channels. In your campaign, you must include the following aspects: • Key activities and content as part of the campaign. • Main advertising and marketing channels that will target your audience to make them aware of the new station. • Legal and ethical considerations. In this essay, I am going to explain how to create a marketing campaign that includes the use of social media channels to promote the campaign as a whole, while taking a broad range of legal and ethical issues into consideration. The brief states that My Life TV launches in December; From my own understanding of social media campaigns, I must start the marketing across social media platforms 6 months before the television station officially launches (this means that the campaign must start in June). 
Read more