LO6 Fandom
Audiences have developed relationships with media products to the extent that they add to the meaning of the product through an immerse relationship.
Fandom refers to a particular organised an motivated audience of a certain media producer franchise
Forums for fandoms: Reddit, Tumblr, Twitter, video games e.g. danganronpa, genshin impact, call of duty, dead by daylight
Subcultures: Emo, goth, punk, alternative, hipsters
End of the traditional audience
The nature of the traditional 'audience' has changed because of digital tech - audiences communiate with the media.
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