LO3 exam paper

 1) a) Upper middle class, middle middle class, lower middle class.

b) The Sun - The Sun would be suitable to advertise because 22.9% of social grade C2DE prefer reading The Sun over the other publications.

Daily Mail - 13.2% of social grade ABC1 prefer reading the Daily Mail over the other publications.

2) a) broadcasters audience research board

ii) BARB'S role is to find out more about the audience, for example, gender, age, sexual orientation, hobbies and interests.

b) Soap drama

c) The BBC can use this data to shape its promotional media because they will know what to present more often on TV.

3) The data can be used to show an audience researcher that Channel 4 and BBC1 are both targeting different audiences with their programmes. BBC1 have a bigger audience on soap dramas whereas Channel 4 have a range of genres being broadcasted.

It can be argued that BBC1 has a larger audience than Channel 4, because BBC1 cater for the largest audience that prefer a specific genre, whereas Channel 4 presents several genres equally scheduled.

4) a) Public service ownership refers to broadcasting that is more for the public's benefit rather than to cater for a specific target audience. For example, the BBC is a public service broadcaster because they have several channels.


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