LO4/5 Practice

1) a) i) 

- Most people gradually started using their smartphones more to access television programmes.

- After 2011, people who used their TV the most stayed relatively the same.

ii) 

- The performance on smartphones have gotten better overtime.

- Smartphones are the easiest to transport, therefore making it easier to access television services anywhere and whenever.


2) 

Netflix may be more popular than Amazon, as it has more titles to offer than Amazon. Netflix' target audience is very broad having a kids feature and many genres to offer. Amazon offers titles and content mainly for families, whereas Netflix has no fixed target audience.


3) 

According to BARB, females use on demand services more than live streams services. This may be because the content being broadcasted on demand may be more targeted to women than men


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