Unit 6: The Global Village theory

 Theorist Marshall McLuhan in his boom the 'understanding media: The Extensions of Man' (1964) suggested that one day we would live in a 'global village' where, owing to advancements in technology we would be more interconnected with each other. This in turn would bring about a tribal mentality, focusing on 'in and out groups' - in a political context this can be seen as discriminatory and having negative connotations.

Positives:
- Interconnected: can connect to anyone in the world over the internet.

- Can connect to people with similar interests

- Gives people opportunities with their interests within their 'global village'.

Negatives:

- Political disagreements

- Opinions, cyberbullying and trolling. e.g. body image.

- Crimes such as grooming, pedophilia, scams, fraud.

- Not everyone can afford internet access.


Web-Utopianism

Web-utopianism is a subcategory  of technological utopianism and the belief that online communication helps bring about a more decentralised, democratic, and libertarian society.

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