LO2: Social TV and Second Screening

According to commentator alka marwaha (2009), watching TV is increasingly being integrated with social networking, via screens such as the smart TV, smartphones, tablets and laptops. This allows people to watch TV, films and online videos and chat about them together regardless fo their geographic location. 




An example of a time where i have used a social media platform and second screening is when a content creator publicly live streamed on YouTube, and premiered their new song. Because it was a live streamed premiere, there is a live chat option on YouTube: this gives access to viewers to publicly chat in real time with the other viewers.

After the premiere, it was left on YouTube as a regularly uploaded video: The live chat can still be viewed when rewatching the video now as it has been recorded. When the video timeline has moved, the live chat will also play back. Because the video has been left on YouTube as a regular upload, there is also a regular comment section (this one however, does not show the real time chat).

Because of how new this song is, the song has not received as much recognition as their other songs. However, this content creator usually initiates their creative campaigns by first posting their brand new content onto YouTube: It will later be available to listen to on platforms such as Spotify and Apple Music.







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