LO3/4: Section B: Glossary

USP: Unique selling point - The aspects of a product that makes it standout from competitors.

UGC: User generated content - The media content made by prosumers in the digital age.

Folksonomy:  Basically a system of sharing of ideas across an online community. Achieved through geo-tagging, sharing, tagging. (folk - community, taxonomy - system so it is a portmanteau).

Social media metrics/measurement: analysis of the number of people accessing posts - e.g. using tools such as Sprout Social.

Social media aggregation: Using online tools (such as Hootsuite) - to pull together your online content so it is released across different social media to maximise the message you are sending.                          

Examples of social media platforms that use metrics/measurement:

- Instagram

- TikTok

- Tagboxx


Social media sales funnel - A marketing funnel is a path that your customers or potential audience travel through.

From the initial stages when someone learns about your product, to the engagement stage, marketing funnels map routes to conversion and beyond.

With careful analysis, a marketing funnel lets you know what your company must do to influence consumers at certain metric/analysis tools so you know what to do to change strategy if needed.



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