Unit 6: LO4: Creative Campaigns

Music: GHOST - Uncanny

Uncanny, a song by GHOST (a Vocaloid music producer), was posted on YouTube the 22nd of September, 2022. Considering that the song officially went public a day ago, the song has received 60k views. Because of how early the song was released, I will be using another song by GHOST to describe how their work is advertised.


Again, because of how new this song is, the song has not received as much recognition as their other songs. However, GHOST usually initiates their creative campaigns by first posting their brand new content onto YouTube: It will later be available to listen to on platforms such as Sound Cloud, Spotify and Apple Music. GHOST often experiences issues with licensing, due to them being a Vocaloid music producer using several voice banks that all have their own individual laws on licensing. They are often cautious about where to post their songs, as they may receive copyright strikes and will fall into legal trouble with vocal synth companies.

After posting a brand new song, GHOST will usually promote themselves by posting a comment on the community tab on their YouTube channel, explaining where their songs can be streamed apart from YouTube.



As well as promoting their work on the YouTube community tab, they also often post their art and other personally created content on Twitter: They do this to display their work outside of their music, but a lot of the time, it is used to endorse their own music by posting artwork featured in their songs. They would create threads on their posts, featuring more artwork and also relevant tags to find their target audience. This Twitter account is followed by a lot of fans of GHOST and by other content creators. Other music producers such as Vane Lily and RIProducer support creators such as GHOST, often collaborating with them through their music and also promoting their work on their own personal channels and social media platforms.



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