Unit 6: Practice exam questions

1 (a) Identify three possible problems media producers might face when using Twitter to market a digital media product.

- They may encounter trolls because of their competitors.
- Might receive negative publicity.
- Tweet may not be read due to the amount of posts on Twitter.

(b) Explain one way that social media has contributed to a change in the way music is distributed.
Long tail theory - niche music can be recommended to listeners based on their music taste.

(c) Explain two ways that social media can be linked to the change between the digital and traditional global distribution of media products.
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