Unit 6: Section A mini test

 1 (a) Online collaboration is one of the key reasons that media professionals use social media channels.

Identify three other reasons that media professionals use social media channels.

1) Crowdfunding

2) Crowdsourcing

3) Advertising on social media

other examples: trendsetting, distribution


(b) Explain why one of the reasons outlined in 1(a) is beneficial for media professionals. Use examples to support your answer.

Crowdfunding is beneficial for media professionals because crowdfunding projects are allowing creative users to gain funding to start projects thats they would never have been able to do previously. An example if this would be a campaign on kickstarter such as the Exploding Kittens that gained over 8 million dollars.


2  Identify and explain two examples of how social media tools have allowed media professionals to collaborate. Use examples to support your answer.

1) Social media tools such as Youtube has allowed various music artists that produce a similar genre of music to each other to collaborate online. An example of this would be an artist known as GHOST, that has collaborated and made songs with another artist known as Vane Lily. They have also posted their collaborations on Spotify.

Comments

Post a Comment

Popular posts from this blog

L06: Media effects and regulation

Image
 To evaluate the ethical impact that temporary media products have on their target audiences. Newspaper articles that watchdog groups were concerned about: The BBC blames the game DDLC for suicide of a 15 year old. Articles from big companies such as the BBC can be very convincing for the audience. "Video game Doki Doki Literature Club starts as a high school dating game. But it has suicide "as a main feature", a coroner has warned. An inquest will be held in to the death of 15-year-old called Ben Walmsley from Bury, whose father said the game "dragged" his son in." - BBC news article The article states that a father of a 15 year old boy blames the game for driving his son to suicide despite the game giving a warning for the theme of suicide.  Another article that explains the BBC's article shows 2 quotes from parents who's children had committed suicide blaming the game. The article itself explains how the game had given players several warnings f...
Read more

Unit 6: Exam Question

Develop a marketing campaign for the launch of My Life TV that includes the use of social media channels. In your campaign, you must include the following aspects: • Key activities and content as part of the campaign. • Main advertising and marketing channels that will target your audience to make them aware of the new station. • Legal and ethical considerations. In this essay, I am going to explain how to create a marketing campaign that includes the use of social media channels to promote the campaign as a whole, while taking a broad range of legal and ethical issues into consideration. The brief states that My Life TV launches in December; From my own understanding of social media campaigns, I must start the marketing across social media platforms 6 months before the television station officially launches (this means that the campaign must start in June). 
Read more

Unit 1 exam practice

 4 (a) Explain the difference between a conglomerate and an independent company. Use examples to support your answer. (4 marks) A conglomerate is a company or organisation that is made up of other businesses called subsidiaries. For example, Disney, as Disney owns companies such as Marvel and Pixar. An independent company however, does not have the benefits of being conglomerate and cannot use vertical integration due to it not having any subsidiaries. Independent companies will have to rely on joint ventures, meaning that the company will work with another company with mutual benefits.
Read more